Archive | 2010 | September

In 2010-2011, Israel assumes Chairmanship of EUREKA. Israel’s appointment reflects the significant contribution of Israeli academia and industry to innovation, and the robust participation and leadership of Israeli companies in EUREKA projects.

Inheritating 25 years of EUREKA innovation, the Israeli Chairmanship will focus on intensifying interest and value in the EUREKA platform. it will strive to position EUREKA as a key industrial innovation platform in the European Research Area.

For more imformation: www.eureka-israel.co.il

Source: http://battleforjerusalem.com/

It’s not only men who are fanning the flames of Tel Aviv’s hot dining scene. Recently female chefs have started taking over the city’s normally testosterone-fueled kitchens and bakeries. (There are at least three new cupcake shops owned by the ladies.) Tamar Cohen-Tzedek opened Cucina Tamar (HaTsfira 10; 011-972-3-639-0407; entrees about $17 to $26) two years ago, and it’s now one of the top Italian spots in town. ‘‘When I decided to open a restaurant, I didn’t think, Oh, I’m doing this in a man’s world,’’ she says. ‘‘I just did it.’’ So did Einav Berman, who turns out plates like tomato tarte Tatin at her new restaurant, Asif (Lilienblum 18; 011-972-3-516-5198; entrees $16 to $31). At her home kitchen in the Florentin quarter, the American transplant Rima Olvera (above) cooks up a dinner feast for 14 guests every month ($125). And at Joz ve Loz (Yehuda HaLevi 51; 011-972-3-560-6385; entrees $10 to $22), Niva Eshed heads a team of four women chefs (plus one guy) who serve Mediterranean fare like chicken liver ravioli with horseradish sour cream. Unlike in male-dominated kitchens, she says, ‘‘there is no ego. More than for the food, we cook for the experience.’’

Source: New York Times

Refaeli began her modeling career before the age of 8 months for a baby commercial.^[6] By age 15, she was featured in campaigns for the fashion brands Castro and Pilpel, also starring in a commercial for Milki. Refaeli won the title “Model of The Year” in an Israeli beauty contest in 2000.^[7] She was also chosen to be the home model of Renuar fashion network and appeared in their summer 2002 and winter 2003 catalogs.^{[citation needed]}

Refaeli has appeared in ELLE (France), Maxim, and GQ (Italy). She debuted in the 2007 Sports Illustrated Swimsuit Issue, becoming the first Israeli model to appear in the magazine, posing with rock band Aerosmith.^[8][9] In 2009, Refaeli was the covermodel for the Sports Illustrated Swimsuit Issue.^[10] A photo from the shoot, featuring a bikini-clad Refaeli, was painted on the side of a Boeing 737 in a promotional deal with Southwest Airlines,^[11][12] leading to criticism of Southwest from passengers for using an image they regarded as inappropriately sexual and “offensive to families”.^[13] In October of the same year, Refaeli was again embroiled in controversy, when Haredi groups criticised a Tel Aviv billboard campaign in which she appeared semi-nude, alleging that it could “poison” the public.^[14][15] The billboards were subsequently removed.

She has been the spokesperson for fashion brand Luisa Cerano. She has modeled for Subaru, Accessorize,^[16] Brazilian clothing line Besni, Italian jewelry line Marco Bicego, and Rampage. In 2008, Refaeli became the face of clothing line Hurley, and the Diddy cologne, “I Am King.”^[17] In 2009, she became the spokesperson of Garnier International^[18] and added the 2009/2010 advertising campaign for Morellato watches and jewelry to her resume.

On 5 March 2009, Refaeli received the “World Style Award,” presented by the Women’s World Awards, for her “natural elegance, sense of style and compassion.”^[19] In October of the same year, Refeali co-hosted Fashionable Istanbul’s press conference announcing their October 2009 fashion event, also appearing in its advertising.^[20]

Film and television career

Refaeli co-starred the Israeli TV series Pick Up in 2005. In October 2008, she co-hosted the Bravo special program Tommy Hilfiger Presents Ironic Iconic America,^[21] based on the book Ironic Iconic America written by George Lois. She returned as a program host in 2009, this time for MTV‘s brief revival of House of Style.^[22]

In 2010, she will star in an English-language film, Session, directed by Israeli Haim Bouzaglo. The film is a psychological thriller that tells the story of a manipulative psychologist who becomes obsessed with a new young patient^[23]. She served as a guest judge on cycle 4 of Germany’s Next Topmodel hosted by Heidi Klum.

Source: Wikipedia

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