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Archive | 2011 | March | 09

José Carreras arrives in Israel

Posted on:
March 9, 2011
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Arts, Culture, Music
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World famous opera singer to perform in Tel Aviv’s Nokia Arena on Thursday. Between rehearsals, he plans to visit Jerusalem too

World famous opera singer José Carreras landed in Israel on Monday for his first perofrmance in the Holy Land. Carreras will perform in Tel Aviv’s Nokia Arena on Thursday, and will be accompanied by the Jerusalem Symphony Orchestra, IBA.

Carreras arrived in Israel together with soprano Natalia Kovalova, who sings in the Düsseldorf Opera House. The delegation was joined by Spanish conductor David Giménez and conductor Arkady Berin, who lives and works in Germany.

Rehearsals will take place in the next two days in Jerusalem, while the general rehearsal will be held on Thursday at the Nokia Arena, where a huge stage is being built to accommodate dozens of instrumentalists and singers.

Special sound preparations are also being held, in accordance with the famous opera singer’s demands.

Carreras expressed his excitement upon his arrival, saying that he was interested in visiting Jerusalem. On Wednesday he plans to visit the Old City, accompanied by a Spanish-speaking guide.

The show is being sponsored by the Spanish Embassy in Israel and will mark the 25th anniversary of diplomatic relations between Israel and Spain. There are only few tickets left for the concert.

Source: Ynetnews

Israel to Launch Marketing Campaign and Technology at Basel Show

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March 9, 2011
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The Israel Diamond Institute (IDI) is planning to launch a “significant Internet interface” that will simplify trading in Israeli diamonds, the organization said today (Wednesday). The initiative will be part of a new marketing campaign to be announces at the BASELWORLD trade fair.

IDI Managing Director Eli Avidar will unveil the new strategic marketing campaign, “Welcome to Israel,” and will launch what it dubbed “a significant Internet interface that will make trading Israeli diamonds simpler and more accessible.”

Avidar said that this year the institute’s marketing strategy would focus on a diversified approach, combining key developments in Internet strategy, addition to trade shows, advertising and PR. He added that IDI would be announcing new developments in its international network later in the year.

The organization will also run the Israel Pavilion at the show, hosting 16 Israeli companies. Many more Israeli companies will be exhibiting at the show, mostly in Hall 3

IDI Chairman Moti Ganz said that the Israeli industry is reaching full recovery after the turbulence of the past several years. “The Israeli Diamond Industry has emerged from the world economic crisis to become stronger and more flexible than before. We have succeeded in developing new markets, as well as deepening ties to existing ones,” he said.

BASELWORLD is the leading European watch, diamond and jewelry trade show. It will take place March 24 – 31.

Source: IdexOnline.com