He just got back from Italy, bringing pride to the fashion world in Israel. Niran has just won the Diesel award at the ITS#TEN Fashion competition in Italy, he is the second Israeli to win, an Israeli is also the first ever winner of the award (10 years ago) Niran is a graduate of Shenkar College in Israel, an internationally renowned Fashion School. We caught up with this up and coming designer, check it out…
How would you describe your style of designing, what makes it different?
I believe that garments should speak for themselves. I like to take old garments/designs and combine them to make new creations. I am not afraid to mix different styles and gender specific patterns/Garments. My designs are gender neutral.
Who are some designers that have influenced your work?
I appreciate all creativity coming out of the Fashion world. Some of the designers that have influenced my work include Raf Simons, Tom Browns and
You went to Shenkar College, a school that is praised internationally, how was that ?
Shenkar is a very good but tough school. We are lucky to have teachers from around the world. What differentiates us from other schools is the high level of technical teaching which makes bringing a drawing come to life easier.
Does being Israeli influence the type of work you produce? how so?
I am very proud of my Israeli heritage, however, I feel more like a Tel Avivi (From Tel Aviv) My designs aren’t necessarily Israeli, but my work process is very much so. I am not attached to my materials, I am not afraid to ruin a “finished” design. I think that derives from the Israeli mentality of being somewhat detached. “Here today, gone tomorrow”
You’ve recently competed at an international event, how were you received as an Israeli?
I received a very warm welcome from all attendees, people were very friendly, especially the Italians who are very similar to Israelis in many ways (Stubbornness, informality, rudness etc…) lol
What was your first reaction when they announced your name as the winner of the Diesel Award @ the ITS#TEN Fashion competition in Italy goes to ?
Screaming, Screaming, Screaming and Screaming… I was overwhelmed. It was a dream come true, as a starving artist I never could imagine getting to this point, but it’s here! And I will take advantage of every second!
Would you consider Tel Aviv A fashionable city ?
Yes, very much so. Unfortunately Tel Aviv is a small city, not enough for a brand to become grand. TLV is really the only place in Israel where fashion plays an integral part in people’s daily life. Israelis know their History, but there is no Fashion History, we know about where we came from, but not what we wore, I think that’s sad.
Some Fashion advice for those visiting Israel ? (Stores, areas etc…)
Gan Ha’hashmal, Kikar Masari both include boutique of independent Israeli designers. Another big trend is 2nd hand stores. They are popping up all over the city.
And of course, Does size matter? (…in regards to Israel of course)
Of course Size Matters, however, As a small country, Israel has contributed a lot to Fashion and design, so I guess some good things come in small packages.