Facebook will enter the Israeli coupons market in September with the launch of its location-based service Facebook Deals.
Facebook Deals was launched in the US in November 2010 and in Canada and Europe early this year. The service is part of Facebook’s mobile Places application for persons who click on Check-In the locations of participating stores. A yellow sign will appear next to stores offering deals and their details.
Facebook Deals offers a range of coupons, giving businesses a wider space than offered by most coupons sites now available in Israel. Individual Deal for new and current customers, which is equivalent to the regular coupons that have been available in Israel for over year; Loyalty Deal, offered to customers only after a certain number of check-ins up to a maximum of 20; Friend Deal, generated by multiple check-ins; and Charity Deal, which offers a donation by the customer to a charity of the business’s choice.
It is not clear if all the deals will be offered in Israel, or which businesses have signed up with Facebook for the product. According to statistics site SocialBakers, Israel has 3.5 million Internet users, but Facebook Deal will only be available for users who have downloaded Facebook’s mobile application. That said, the potential among Israel’s dominant Facebook crowd (people aged 18-35) is considerable.
On the other hand, Facebook is entering a crowded domestic market, which includes Groupon Israel, Buy2, Walla Shops, Baligam and scores of other sites. These sites have anticipated Facebook Deal’s entry, and it will be interesting to see how its entry will affect the balance of power.
Foursquare also offers location-based deals service in Israel, when a mobile user checks in at a participating pub or store. However, few Israeli businesses offer the service, despite its potential. Facebook’s power in the local market may help it push its m-commerce platform.
Published by Globes [online], Israel business news – www.globes-online.com – on August 15, 2011
Cleveland Cavaliers forward could join Jordan Farmer, Jon Scheyer as major off season signing for Israeli basketball club
Cleveland Cavaliers Forward Israel’s most successful basketball club.
“We are really in advanced negotiations with Casspi and for a number of weeks we have been contemplating how to act. Assuming Omri wants to play in Europe, it will be with us,” Federman said in an interview.
This confirmation follows a rumor which started back in March that Casspi could return to Maccabi should the NBA lockout.
Maccabi has reportedly offered Casspi a contract of $40,000 per month until the lockout is resolved.
Israeli company nominated in six categories in APEX annual survey. Competitors include 69 airlines from 37 countries
Will El Al win the “airline Oscars”, held annually by the APEX organization? According to a document received by the Israeli airline’s management in recent days, the company is nominated in six different categories in a survey examining the flight experiences of different airlines’ passengers.
Some 60,000 passengers from all over the world took part in this year’s survey, which included about 70 airlines from 37 countries. The respondents were asked to rate their flight experiences according to different variables, including food, service and in-flight entertainment.