The Olympic Flame will be lit on Thursday in Greece ahead of its traditional journey to the destination of the coming Olympic Games.
En route or London, where it is expected to arrive by July 27, it will make a two-day stop in Israel.
The stop will not be part of the official Olympic Flame Relay – the run’s sponsor, Samsung, is presenting the iconic symbol to Olympic teams worldwide.
The International Olympic Committee broke with tradition for the 2012 Games: The relay will be held in the UK and its immediate neighbors only and not in various countries worldwide.
In Britain alone, some 8,000 will take part in the torch run.
The Olympic Flame will be officially lit on May 10, ahead of a 3,000km journey to London, which is expected to take one week. The flame will be carried by 500 runners in Greece, across 34 cities, before it arrives in the UK on May 19.
The Environmental Protection Ministry launched a new green consumerism app this week, meant to promote eco-friendly consumer behavior.
The Thinking Green app, which is free, is meant to help and educate consumers on how they can save hundreds of shekels a month by simply opting for environmentally friendly products, purchases and habits.
Thinking Green offers users tips for environmentally friendly behavior at home, at work, on the road and while on vacation.
The application also offers a “test yourself” feature, which allows users to see if they were able to maximize their savings with green consumerism.
“After years of advertisers pushing for excess consumerism we are stepping up on the same platform and urging smart consumerism,” Environmental Protection Minister Gilad Erdan said.
We will appeal to the public wherever they may be, through television, the Internet and smartphones, in order to increase the awareness to the fact that by applying small changes, each of us can both save money and help the environment.”
A new alert system developed by Israel’s MultiLock and Starcom Systems aims to tattletale on thieves – literally.
The WatchLock – a lock enforced with special GPS and cellular chips – allows owners to track its location anywhere in the world, and send them a text message should anyone try to pry it open.
The system is the first of its kind in the world and is one of the leading candidates for the IFSEC 2012 innovation awards.
Held in the UK in mid May, IFSEC is the largest annual security event in Britain and one of the most prestigious in the world.
WatchLock looks like a slightly oversized version of a standard lock, but its unique system sends out its location at any given time.
The system keeps a log of every time the lock is opened and should anything but its key be used, it alerts the owner by SMS or email immediately.
The locator system is not power-dependent, making it ideal for securing remote locations or moving objects, such as trucks or containers.