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Elinor Avni and her mother Tammar Edelman, the designers behind the Noritamy brand, have succeeded in creating a capsule collection in collaboration with Swedish fashion designer Camilla Walton – with all communication conducted via the Internet only.

It is rare for local jewelry designers to collaborate with foreign brands, especially when the two are not already acquainted with one another. But Elinor Avni and her mother Tammar Edelman, the designers behind the Noritamy brand, have succeeded in creating a capsule collection in collaboration with Swedish fashion designer Camilla Walton – with all communication conducted via the Internet only.

Avni, 36, a trained architect, said she received a surprising e-mail one day from the Swedish designer, who stumbled onto the Israeli brand while surfing the Internet. Avni clicked the link to view clothes designed by Walton, and loved the style.

Link to Noritamy

Full story Via Haaretz.com

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