Municipality advancing plan to turn central city into Israel’s new tourism Riviera. ‘As far as tourists are concerned, there is no different between a hotel located on Tel Aviv’s coast or on Bat Yam’s coast,’ official says
The Bat Yam Municipality is advancing a grandiose plan to turn the city into Israel’s new tourism Riviera. Three new hotels are being built along the Bat Yam coast, and the municipality has decided to allot five more plots for hotels in different areas across the city.
Erez Podemski, assistant director-general for development and strategy at the Bat Yam Municipality said Wednesday, “Some 2.6 million foreign tourists who visit Israel see the shoreline from Herzliya to Bat Yam as one metropolitan bloc, and as far as they are concerned there is no different between a hotel located on Tel Aviv’s coast or on Bat Yam’s coast, apart from the price and service with which Bat Yam can compete successfully.”
The three hotels being built are Bat Yam Beach and Bat Yam Sun by entrepreneur Yehoshua Gutman, and another hotel which will be called temporarily Top Ben.
All three four or five-star hotels will include about 300 rooms and large areas for commerce and conventions. The estimated cost of construction is NIS 240 million (about $62 million), excluding the price of the land. Bat Yam currently has only 530 hotel rooms.