Since 2009 primary schools from all over Europe have been taking part in their very own version of the Eurovision contest, entitled Schoolovision. This year, 41 countries took part in this event, which has won several international education awards. Since its inception over 100 entries have been performed by a total of over 400 children.
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It is not every day that downtown Jerusalem is featured in international films. But several weeks ago, a Chinese film production drew local attention, as movie scenes for what is expected to be a blockbuster movie in China were shot along the busy Ben Yehuda Street.
It turns out he’s alive and well and selling beer in Israel. In this ad for Maccabee Beer, Mustafa employs some of his trademark eloquence (“Did you ever taste the silent splendor of a sunrise?”) to convince a bar patron that Maccabee’s new taste is actually good. Mustafa here appears to be a stand-in for President Obama and delivers his philosophical treatise on taste from what looks like the Oval Office. In the end, the patron is convinced, which sets off a round of rejoicing in the whole nation of Israel. Mustafa, who was integral to Old Spice’s social media-driven turnaround in 2010, appears to be working his magic for Maccabee as well: The video has gotten more than 800,000 views since April.
Procter & Gamble, the owner of Old Spice, has never said that Mustafa is done as the brand’s spokesman and brings him back periodically. A rep confirmed that Mustafa “continues to work with Isaiah Mustafa on several global projects for the brand.” Old Spice recently rolled out a round of well-received ads for its bar soap showing a man eating watermelon out of a basketball and another man being followed everywhere by his shower.
Image courtesy of YouTube, Maccabee