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For Immediate Release

‘Size Doesn’t Matter’ Brings Tel Aviv to Toronto

Toronto, On- Have a Thirst? Want a Taste? Come savor the fierce, exotic flavour of Tel Aviv! ‘TLV to the YYZ’. Immerse yourself in the sights and sounds of one of the hottest destinations and cultural meccas on the planet. Featuring world renowned Israeli Spinmaster, DJ Erez Ben Ishay, sample delectable Israeli food and wines, be first to see the hottest trends from the streets and runways of TLV in our premiere designer fashion showcase sponsored by Shenkinwest. Designers include; KEDEM SASSON, Gal Handbags, Maya Negri, NORITAMY, RONEN CHEN, RINA ZIN, RUBY STAR, and Sigal Dekel See, and be seen at our custom photo booth, win a trip for 2 to legendary Tel Aviv from Air Canada, and revel in an exclusive performance by Dr. Draw! www.drdraw.ca Don’t miss this sizzling red carpet affair extraordinaire taking place on Thursday, April 26th 2012 starting at 10:00pm-1am at 224 Richmond Street West. Visit www.sizedoesntmatter.com/yyz for upcoming announcements.

Size Doesn’t Matter is a not for profit organization whose primary mission is to highlight  all the incredible accoutrements, artistic and significant societal advancements that Israel offers as a world class, modern, yet historically significant destination.

SDM was launched in 2010 and has already held events showcasing Tel Aviv in Montreal, Guelph, Quebec City and Saskatoon. SDM has also had a branding and promotional presence at 26 Canadian Universities, as well as internationally in Boston, London, Paris, Australia, and Argentina. Their viral video campaigns have famously reached millions of viewers worldwide and have been featured in numerous magazines and Television programs.

“The Size Doesn’t Matter (SDM) campaign is a cutting-edge social media experience that includes videos, an interactive website, branded promotional merchandise and educational information. Aimed at highlighting the multitude of Israel’s accomplishments and contributions in a unique, and positive literary forum, this campaign has quickly become Canada’s most successful of its kind, reaching thousands across the country and beyond. SDM aims at highlighting Israeli nightlife, pop-culture, technology, culture, art, innovation and much more” says Dan Hadad – Founder of Size Doesn’t Matter.

SDM is pleased to invite the media to attend our exclusive “Correspondent Lounge” where you will be able to indulge your senses, and witness a legendary look into the Tel Aviv l lifestyle without leaving the GTA. Live video of the event, performances and fashion showcase will be streamed online worldwide as well as a simultaneous “tweet up” media marketplace we encourage you to participate in.

For public relations inquiries, media event lounge accreditation, or interview opportunities, please contact;

Kirsti Stephenson

Director of PR and Special Events
kirsti@sizedoesntmatter.com
Mobile: 416-529-2611
You can also find Size Doesn’t Matter on Facebook and Twitter