Israeli fashion chain Castro has launched an online store, Catro.com, which allows customers to catch up on the chain’s new collections, view its products and purchase them online at any given moment.
The company invested millions of shekels in the online store, which creates a comfortable and easy user experience, bringing together advanced technology, graphic design, logistic management and customer service.
Customers can surf the online store in Hebrew and English and view all of Castro’s fashion collections.
The store offers extensive information on each item: Size, color, cloth, price and washing instructions, as well as a guide for adjusting the size to the body and recommendations from Castro’s stylist on ways to complete the look.
Items displayed on the site can also be ordered as a gift and send in a gift wrap along with a personal card. Deliveries are made by UPS within two to seven business days.
“Castro’s new online store allows the fashion house’s customers to purchase fashion in an enjoyable, easy and safe manner, anytime and anywhere,” says Castro Co-CEO Gabi Rotter.
“Castro’s online sales website is a significant step for us, allowing us to get closer to our customers’ world and understand their needs in the spirit of time of digital culture.”
Rotter added that ‘the store is a natural sequence to Castro’s extensive digital activity, completing Castro’s fashion experience harmoniously.
“A lot of time and resources have been invested in the planning and construction of the perfect online product, which will allow our customers to enjoy all our fashion collections in a friendly, enjoyable, quick and simple manner – on the website as well.”
*WARNING 2nd video includes some nudity
“Shenkar is a very unique school,” says Prof. Yuli Tamir, president of Shenkar College of Engineering and Design (http://www.mfa.gov.il/MFA/IsraelExperience/Forging_fashion_tradition-Feb_2011…), on introducing a new exhibit about the Ramat Gan-based school.
“It combines art, design and engineering. What is so special about this event is really a lot of people come here to see the state of the art. This is an opportunity to see the beautiful young creative side of Israel, the side we are very proud of. This is Israel at its best.”
Deli Delatore, a graduate of the fashion design school, says, “Shenkar College is the kind of place that pushes you to your limits.”
But in the opinion of teacher Marlin Nowbakht, the creative push comes from the students themselves: “I think Israeli students are very targeted on what they do….They’re pushing the boundaries of their thoughts. They don’t accept every answer as it is. And there is a lot of creativity within that breaking-the-boundaries kind of approach.”