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Israeli startup making it big in India
Digital advertising network Ybrant quietly devouring local companies. ‘We are the largest Internet company in the country,” claims President Kobi Nizri
In 2007, Israeli Internet company Oridian was acquired by an unknown Indian advertising corporation by the name of Ybrant for a mere $20 million. The deal did not reverberate in the headlines and it seemed to amount to just another story about a takeover of an Israeli company by a larger company.
No one could have fathomed that within just four years, the tables would turn and Oridian’s Israeli managers Jacob Nizri and Gal Ekstein, who operate the company from its headquarters in Herzliya, would run the global corporation with a $350 million turnover and 1,200 employees, 90 of which work in the company’s offices in Israel.