The Environmental Protection Ministry launched a new green consumerism app this week, meant to promote eco-friendly consumer behavior.
The Thinking Green app, which is free, is meant to help and educate consumers on how they can save hundreds of shekels a month by simply opting for environmentally friendly products, purchases and habits.
Thinking Green offers users tips for environmentally friendly behavior at home, at work, on the road and while on vacation.
The application also offers a “test yourself” feature, which allows users to see if they were able to maximize their savings with green consumerism.
“After years of advertisers pushing for excess consumerism we are stepping up on the same platform and urging smart consumerism,” Environmental Protection Minister Gilad Erdan said.
We will appeal to the public wherever they may be, through television, the Internet and smartphones, in order to increase the awareness to the fact that by applying small changes, each of us can both save money and help the environment.”